Read Now Grow to Greatness: How to build a world-class franchise system faster. DOC
The #1 industry best-seller on franchise development, and an Amazon #1 best seller, Grow to Greatness, has instantly become the must-read, essential guide on how to build a world-class franchise system--faster! This book contains advice and proven, step-by-step systems and processes for emerging and established franchisors, as well as for anyone considering franchising a business.* Develop a high-performance sales program* Improve ROI from marketing and ad spending* Find and qualify the right prospects faster* Measure results to improve performance* Use brokers to boost sales* Strengthen franchisee satisfaction and validation* Benchmark your sales staff performance* Stay current with technology, trends, and marketsAlso discover these time-tested ways to accelerate franchise development :* The Five Success Drivers to System Growth* The Six Steps to Selling Success* The Four Steps to Lead Generation Success* How "selling CEOs" drive development* Quick-start training for new franchisors and sales people* Advanced sales training for seasoned pros* Three keys for online recruitment success“Steve’s Grow to Greatness is the ‘Driver’s Ed Manual’. It delivers great lessons for startup franchisors and the most seasoned franchise executives. In the words of Bill Rosenberg, founder of Dunkin’ Donuts and the International Franchise Association, “We can avoid failures, if we study success.” Study “Grow to Greatness” and you will be rewarded.”John Reynolds, CFEPresident, IFA Educational Foundation
